
Elmhurst, IL – January 13, 2010 – At the beginning of 2010 a viral video sensation called Move Your Money began sweeping the nation. The video, the brainchild of The Huffington Post founder Arianna Huffington, and accompanying website at moveyourmoney. info urges Americans to move their money into small, community-based banks, thereby punishing the Big Four -- Citibank, Chase, Wells Fargo and Bank of America -- for triggering a financial crisis with their "reckless investments." The movement seems to have tapped into nationwide sentiment because traffic has been pouring into the Move Your Money website, where search tools help consumers find a strong community bank near them, including Suburban Bank & Trust.
Executive Vice President of Retail Banking, Joe Kirkeeng, notes that there is more to the movement than meets the eye: "This movement almost seems primal in nature. It's amazing how many people share the same frustration about banks deemed "too big to fail." Whenever I'm approached by people asking me what they can do, I now say, let them know how you feel by moving your money! The end result is good for everyone, because when you invest your dollars locally you are helping to keep your community strong and growing. It also means that you are investing in your neighbors, local jobs and local businesses that keep your dollars on Main Street…not Wall Street!"
Judging from the evidence on sites like Facebook and Twitter, many Americans are ready to make the move. Facebook users became fans of the project -- over 7,000 in seven days -- and started sharing their stories through the Move Your Money FaceBook fanpage as well as The Huffington Post page. Ultimately, YouTube may prove to be the most powerful medium through which Americans can share their stories. Currently, the original Move Your Money video has been viewed on YouTube's site more than 326,000 times.
Consumers are invited to learn more and share their opinion on SBTs FaceBook page where they can find links to the Move Your Money site. Visit SBT's website at sbtBankNow.com to find SBTs FaceBook link, or use the Move Your Money link on the SBT homepage to be connected to the moveyourmoney.info site.
No doubt upon visiting our site, you noticed that we've got a brand new look. This new website is just one of the many changes SBT is making to ensure that our clients get the very best banking experience.
With that in mind, Suburban Bank & Trust is proud to announce our new partnership with BancVue and FIRST ROI, two pioneers in the world of financial products and marketing.
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Working with over 450 institutions nationwide —many in the Fortune 500 category—services include advertisement and billboard design, dedicated product websites, and a revolutionary online marketing channel, with much more on the horizon.
